Category: SEO

a man demonstrating his expertise by being helpful online

Boosting Your Experience, Expertise, Authority, and Trust for SEO

May 15, 2023

Imagine you’re looking for information on how to take care of your new houseplant. You come across two articles: one written by a hobbyist who

How to Create a High-Impact Content Strategy

May 15, 2023

I recently had a conversation with a fellow writer who felt overwhelmed — not just by the volume of content they needed to produce, but

A Comprehensive Guide to Building Quality Backlinks

May 15, 2023

If you’ve completed our free SEO course, you already know how important backlinks are for growing your online business. But knowing about backlinks and actually

Keyword Research: Why You Should… and Why You Shouldn’t

March 23, 2023

What creators need to know about keyword research — its pros and cons, the future of SEO, and how to build a recession-proof content strategy.

a bulletin board of a content marketing planner

Content Marketing By Yourself? Here’s How To Make It Work

March 22, 2023

How to create and distribute one useful piece of content each week: A guide for solo creators looking to create (and distribute) content that drives results.

Here’s How Long It Takes to Achieve SEO Success

March 21, 2023

It’s easy to get frustrated when you’re working alone or on a small team. The trick to staying consistent? Knowing in advance what to expect.

an image of a spreadsheet showing seo data

How to Use Data to Decide What to Write About (for SEO)

March 20, 2023

Data can be a wonderful thing. You can learn from it, gain insights from it, and make smart decisions based on what it tells you.

man at whiteboard planning a topic cluster

How to Plan a Topic Cluster (using data) for Maximum SEO Results

March 18, 2023

What is a topic cluster, why they are great for SEO, and how to use data to plan out an efficient long-term content strategy.

Stressed About Getting SEO Results When It’s Just You?

March 14, 2023

There are a lot of smart creators right now dreaming of a future where their hard work will finally pay off, when the snowball effect

The SEO Advice Most Businesses Actually Need

February 8, 2023

Most expert listicles are confusing by design. In this post, we explain the SEO advice 90% of businesses truly need to grow the traffic to their websites and make (a lot) of money online.