SEO (Search Engine Optimization) is the practice of optimizing your website and its content to improve your search engine rankings and drive traffic from search engines onward to your website.

The more people who visit your site, the more people who can become customers.

If 1,000 people see your offer each month and 10% of them make a purchase, that’s 100 sales each month.

Most sites that invest in SEO receive much, much more traffic than that. 

Many websites monetize their traffic with sponsored posts, ads, and recommending affiliate products for a commission. For these, they simply aim to get “as much traffic as possible.” 

Other websites have a specific product or service to sell and would rather extremely specific traffic (qualified leads), even if that means less of it. 

Content Strategy and SEO means getting the right people to find your site and ultimately, to visit it and take action. 

Depending on your needs, our SEO strategies almost always start with keyword research and competition analysis, ensuring your site and its content are optimized so that search engines can understand what you’re about (so they can then rank you).

Then we create/optimize new and existing content, and build out internal and external backlinks to your site appropriately. We use these strategies to help improve your website’s ranking and visibility, and to attract relevant traffic to your site.

SEO is a long-game investment, but one that pays off exponentially the more time that goes on. The timeline for seeing results can vary depending on a number of factors, including the current state of your website’s SEO and your specific goals.

However, we typically start seeing results within 6-12 months, and you can expect our efforts to only get better as time goes on. (Once the work is done, the content will only need to be updated minimally going forward to maintain—and increase—its rankings.)

We measure the success of our SEO campaigns by tracking metrics such as website traffic (before and after), leads, conversions, and revenue earned.

*assuming you allow us access to your analytics. Otherwise we would only have access to traffic estimates using outside tools. 

We take a personalized and data-driven approach to SEO, which means we have a conversion directly with you to understand your specific goals, needs, and capabilities.

We then conduct research into your industry and target audience to develop a customized SEO strategy that is designed to help you achieve your goals.

Yes, we offer ongoing SEO maintenance and support to ensure that your website continues to rank well in search engine results pages over time.

We monitor your site’s performance regularly and make adjustments as needed to ensure our strategies deliver the best possible results for your business. We’ll even continually make and improve new content for you — simply treat us like a trusted employee on your team! 

Yes, we have worked with clients across different industries who have seen significant improvements in their website traffic, leads, and revenue from our SEO services.

We would be happy to provide you with case studies and examples of our past successes.

In short, no, BUT…

While we cannot *guarantee* specific results, we are committed to delivering the best possible results for your business. If we did a bad job, we wouldn’t be in business much longer and are heavily invested in getting the best results possible for our clients.

We’re specialists in this field, and have had success over and over again, while staying on top of the changing industry to be able to provide the best services possible.